Today I want to share with you a book that I used a lot during
my Master degree, to be more specifically during my (favourite) course
Marketing & Society. The book is called Business Ethics, by Andrew Crane
and Dirk Matten.
This book provides the reader with an overview of today’s
business ethics concepts, tools and theories. It focuses on three major topics: corporate
citizenship, globalization and sustainability.
It contains numerous cases presenting ethical dilemmas faced
by large multinational corporations, such as Nestle, Coca Cola, McDonalds, and
BP. Other cases examine systems like fair trade or organizations such as
Greenpeace.
It is an extremely user friendly book, which I consider to
be the best option for any student taking business ethics, CSR, or sustainability
courses, or for any professional wanting to know more about the basic concepts
regarding this topics.
The third edition is available in any bookstore (e.g.
Amazon.com or Amazon.de) for about US$28/€ 33.
