A few months ago, I visited Peru's largest Marketing Congress, held in Lima at the new Westin Hotel. During this event several of the
presenters recommended a few interesting books. One if this books was “We
First: How Brands and Consumers Use Social Media to Build a Better World”,
by Simon Mainwaring. The trailer of the book can be watched here.
Simon Mainwaring is an Australian brand consultant, creative
director, a blogger (http://simonmainwaring.com/)
and international speaker. He founded “We First”, a social branding consulting
firm (http://wefirstbranding.com/) which
aims at assisting companies, individuals and non profit organizations in using
social media to create a positive impact.
In his book, Simon questions the current principals of free
market capitalism, proposing that it has to be seriously revised. He created a
new concept, called “We First Capitalism”. His book “provides the rationale for
a new way of thinking about how we can transform the role of the private sector,
including both corporations and consumers, to build a better world” (Prologue).
In July this year, Simon was invited by the RSA (Royal
Society for the Encouragement of Arts, Manufactures and Commerce), an
enlightenment organisation committed to finding innovative practical solutions
to today’s social challenges, to hold a conference called “We First Capitalism”.
I invite you to watch the video of this event here.
His approach inspired me, and hopefully will inspire you, to
find new and innovative solutions to the problems we are challenged by nowadays.
Creating a better world is in our hands. We have to start working on it!
